iOS and Android Fashion App Developmet for Customer Engagement

The Client

Our client was a large Norwegian clothing store chain that supplies its customers – style-conscious young adults – with the latest trends in the fashion world. Our client company specializes in both fashion design and retail services both in stores and online. Our client’s product line is regularly updated and presented in a catalog, which also serves as a style guide.

“We are growing fast at the moment and become one of the top 3 app companies in Norway. A stronger partnership and growth with Azoft fashion app development team has become a crucial part of our growth strategy. We shifted our business from our Egyptian partner to you.” — CEO, Top 3 Mobile & Web App Development Company in Norway

The Scope

The client wanted to develop a mobile application to its customers to help them stay up-to-date with the latest trends, find out about new arrivals, receive special offers, and find the nearest stores. Such mobile application would serve as an effective marketing tool. Therefore, the client turned to Azoft with requirements to create a mobile application both for Android and iPhone.

The Solution

For this project, Azoft developed mobile applications for iPhone and Android platforms, as well as a server-side. The mobile apps allow users to

• view new arrivals in store
• look through style guide gallery
• learn about special offers and discounts immediately via push-notifications
• find the nearest store to buy the items they like.

The apps are integrated with Google Maps, so users can view nearest store locations on a map and get directions to the nearest store. In addition, users can share their favorite styles with friends via email and social networking services, such as Facebook.

The solution was integrated with powerful backend services, taking advantage of Urban Airship engine and Flurry SDK. Urban Airship API provides easy tools to manage a push-notification system. More specifically, it allows sending messages, including texts, videos, coupons, either to all users or to a targeted group, according to users’ behavior statistics and location. Flurry services also aim to increase marketing effectiveness. It provides analytical tools and helps obtain complete information about the app’s audience.

Technologies

iOS, Android, Google Maps API, Facebook API, Urban Airship SDK, Flurry SDK

The Outcome

The product was developed in a short period of time and fully met all of our client’s requirements. Now the client can offer customers useful means to stay up-to-date with the latest fashion trends on the go. Meanwhile, the client got powerful backend services, helping in marketing management.